In their Marketing courses students will develop effective critical thinking, writing, oral communication, and teamwork skills that build on the CORE curriculum.
The Associate in Arts degree in Marketing program combines specialized marketing courses with subjects in humanities, sciences, social sciences, mathematics, and business fundamentals. Courses like English Composition, introduction to business, macroeconomics, microeconomics, principles of accounting, introduction to public speaking, college algebra, and general biology provide the basis for a rounded education. This program provides the student with the necessary tools to understand how the market works and be able to comprehend the marketing management principles, consumer behavior theories, and concepts related to segmentation, advertising, and international marketing. The program is designed to grant the student the necessary knowledge and skills to identify the marketing mix for products and services and apply them to develop basic products, pricing, placement, and promotion plans.
Upon successful completion of the program, students will be able to:
• Examine key concepts and theories related to program content – utilizing critical thinking and academic writing skills.
• Write in a unified and coherent manner appropriate to the subject matter.
• Use appropriate sentence structure and vocabulary.
• Demonstrate knowledge in the areas of science, social sciences, arts and humanities, and basic subjects including mathematics, English, world history, and government.
• Identify the concepts of organizational behavior.
• Recognize ethical issues and translate ethical concepts into responsible behavior in a business environment.
• Examine program content in relation to ethical reasoning, social responsibility, global citizenship, and civic engagement.
• Incorporate diverse cultural perspectives into business decisions.
• Demonstrate an understanding of the principles and applications of business communications.
• Express an understanding of the leading marketing concepts, including the social, legal, economic, ethical, and technological influences related to the field.
• Review the principles of customer service and consumer behavior.
• Identify how to recognize and implement marketing strategies.
• Demonstrate an understanding of the key aspects of marketing management.
The Associate in Arts degree in Marketing Program prepares students to become a link between the market and the organization, developing the capacity to identify consumer needs and translate them into tangible proposals of products and services, using the basic tools of management and marketing fundamentals.
To complete the admissions process, the candidate must meet and submit the following requirements:
Domestic Student
International Student
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English Language Proficiency Requirements
The University requires all non-native English speakers to demonstrate a command of the English language that is necessary for success in college level classes taught in English. Student taking classes in Spanish are exempt from the English proficiency exams.
