Students who pursue a Bachelor of Arts in Marketing will acquire decision-making and communication skills. Coursework covers consumer behavior, advertising, product pricing, sales and more.
The bachelor of arts degree in marketing aims to develop the student to become a strategic marketing professional with the knowledge and tools needed to become successful marketers in today’s global business environment. Our curriculum program is designed to utilize both theoretical concepts like brand management, consumer behavior, business to business marketing, understanding the use of business analytics in decision making, market automation, marketing research, service marketing, e-marketing, and real-world cases to develop skills in marketing decision making, problem-solving, marketing processes and situations, independent thinking, and appreciation of their own and other cultures. This degree is offered to students who pursue their careers in the marketing field in areas such as media coordinators, media buyers, market research, public relations, advertising sales, and product development.
Upon successful completion of the program, students will be able to:
• Examine key concepts and theories related to program content – utilizing critical thinking and academic writing skills.
• Assess the value of life-long learning.
• Write in a unified and coherent manner appropriate to the subject matter.
• Use appropriate sentence structure and vocabulary.
• Demonstrate knowledge in the areas of science, social sciences, arts and humanities, and basic subjects including mathematics, English, World history, and government.
• Identify the concepts of organizational behavior.
• Recognize ethical issues and translate ethical concepts into responsible behavior in a business environment.
• Examine program content in relation to ethical reasoning, social responsibility, global citizenship, and civic engagement.
• Incorporate diverse cultural perspectives into business decisions.
• Examine various theories relevant to the marketing professional working in a contemporary business environment.
• Identify the various social, legal, economic, ethical, and technological influences that affect the marketing field based on industry-specific research.
• Compare the ways in which the various social science disciplines of psychology, sociology, and anthropology impact consumer behavior in the marketplace.
• Identify the theoretical foundation and practical applications for helping organizations adapt their marketing and management strategies to succeed domestically and internationally.
The Marketing Program prepares students to become a link between the market and the organization, developing the capacity to identify consumer needs and translate them into tangible proposals of products and services, using the basic tools of Management and Marketing Fundamentals.
International Student
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English Language Proficiency Requirements
The University requires all non-native English speakers to demonstrate a command of the English language that is necessary for success in college level classes taught in English. Student taking classes in Spanish are exempt from the English proficiency exams.
